How to Attract Your Desired Clients and Get Their Emails
Imagine, having a robust email list full of your ideal clients. Companies and people that you love to work with and greatly admire. You have an abundance of appointments and services for these dream clients.
Your heart is full knowing that your services are in the hands that need them most.
Except, this wonderful list doesn’t exist… yet.
Don’t worry, I can show you the steps you need to have the client and follower email list of your dreams.
Let’s dive in -
As a business owner, you know the importance of dedication to your craft and providing exceptional service.
It’s something that has been ingrained in you from the very start. The integrity you have is a characteristic that you’re most proud of – and has given you countless happy clients.
The only problem is you’ve dropped the ball at keeping in touch. This is a shame since email communication is such an important part of client retention. Especially, since 60% of consumers will make a purchase through email marketing compared to only 12.5% of social media ads. 1
I know I’m behind, but how do I change this????
First, let me show you how to sweeten the pot…
The Key to Draw In Clients
These days no one wants unsolicited emails or fluff in their inbox.
Your time is limited. So if you’re going to give your email address to a company then they better send you worthy content. This goes for every type of business.
Think of a company you’ve recently given your email to, what did they offer?
Most likely, they provided you with an answer or the promise of adding value to your life.
Maybe you filled out a quiz and had to give your email address to get the results. Or it’s possible that the company provided you with a free masterclass or ebook that reviews the exact thing you've been researching. Either way, you freely gave up your information because this company figured out your need, also known as a pain point.
A pain point is an aspect in someone’s life that they want to change.
Every person on Earth has a pain point when it comes to sales. It’s discovering the specificity of your audience that turns a pain point into a conversation starter.
A few common pain points are -
More time
Financial stability and/or abundance
Love,
Acceptance
Fulfillment
Improved Health
These are just a couple of the most common desires that you can touch on when reaching out to your prospective customers. The more specific you are with answering their need and speaking to their condition the better results you’ll have at making them clients.
Why Freebies are Needed for Successful Funnels
Nothing is ever free. But, having a great freebie in exchange for an email address is a strategic way for potential clients to enter your sales funnel.
What is a sales funnel? It’s the journey the customer makes from becoming aware of your company all the way to booking your service.
Freebies are crucial for successful funnels because they narrow down the clients entering your funnel. When prospective customers enter your funnel through a lead magnet they’re considered qualified leads. Which means, they’re a good fit for your company.
Another word used in tandem with “freebie” is a lead magnet. This is because your freebie is designed to attract the right customers to your business.
It magnetizes them to your company - get it?
Of course, every person that receives your freebie won’t buy your product or services. But, in getting their emails you’re able to continue the conversation and stay present in their mind.
Which is crucial for any company to remain competitive.
Types of Lead Magnets
According to Search Engine Journal, the two characteristics a freebie needs to have to be successful are value and relevance. In basic terms, your email offer sign-up has to have actual value and be targeted to your client's pain points.
So how do you do this?
After researching your target market you’ll have a better idea of how your potential customers search and interact with information.
For example, are your potential clients research-minded and constantly seeking more information on a specific topic? Then a white paper with a breakdown of thorough information might be the perfect fit.
Perhaps the pain points you’re speaking to are overwhelm and burnout. Then a strategic quiz that offers direction and results can be a great offer.
Do you provide online courses or some sort of coach? Consider offering a masterclass to highlight your expertise and an overview of your services.
Every pain point and every customer has a different need that they want to be fulfilled. When you nail down the pain point and offer a valuable solution, you become the expert they’ve been searching for across the internet.
This is also how you get access to your client's virtual world to start nurturing a relationship and communication. This key to your client's inbox will prove to be more than worthy of the time you put into creating a lead magnet.
How to Take the Next Step in Creating a Lead Magnet
Knowing where to start and what to offer as a lead magnet can be overwhelming. But it all boils down to one thing – value.
When you know your target client and their pain points providing value is easy. All you need to do is brainstorm and put in a little research.
A great place to start is good ol’ Google. Try creating a search for what your ideal client needs answers to - time, money, health, and the lingo they’re using. Once you know what you’re client is searching for, create a lead magnet that fills this need.
Remember, if a potential customer clicks on your website they’re already intrigued.
All you have to do is seal the deal. When you offer true value in exchange for a potential client’s email you have the opportunity to build trust and send more communication.
Still, scratching your head on what to make as a lead magnet?
If you’re looking to create a freebie that your clients will love, let’s chat.
I know I’ll be able to provide you with an individualized, compelling, and researched offer specific to your target audience.
Although I have to warn you of one thing- don’t take too much time to create your freebie. Because every click to your website is a possible client’s email you can acquire or miss if you don’t have the right lead magnet.
Endnotes
1. https://www.constantcontact.com/blog/email-marketing-statistics/