Why Every Successful Business Hires a Copywriter
You’re a boss.
An independent business owner and entrepreneur in the women’s health space doing ALL the things. You worked hard to attain your knowledge and skills, then hustled even more to get a business off the ground. You truly understand what it means to roll up your sleeves and do the darn thing.
Now you get to rest – psych!
By now you also truly know that as the CEO of your business you’re always on call. This leads to being great at multitasking, an expert problem solver, and overwhelm.
You’re killing it at YOUR job but all of these other hats are getting heavy.
You might be able to do all the things, but should you? You deserve balance. While I’m not going to book you a spa service, I can take one of those hats off your head to leave space for your boss crown to shine.
How? Keep reading and I’ll spill the secrets. Can’t wait? Click here.
What is Copywriting
Remember Don Draper from Mad Men? While he was super dreamy, he was also excellent at advertising and copywriting. In short, copywriting is any type of writing that moves the reader to take action.
Ads? Copywriting
Sales letters? Copywriting
Emails from companies? Copywriting
Informational articles/blogs by a brand or service? Copywriting
You get the picture, or should I say the writing. Yes, I have jokes (see bio for more to learn about my sparkling personality).
Seriously, you’re probably reading more copywriting than you know.
Great copy is writing that captures you, makes you feel seen, offers a solution – and of course, makes you act. Plus, a well-written piece of copy has a natural cadence for Google and other search engines to find your company online and bring you traffic.1
If you have a website or send emails to your clients and you aren’t using copywriting techniques you’re missing out on a HUGE opportunity to cultivate relationships and boost sales.
But don’t worry as I said before, I’m not going to leave you in the dark. Keep reading…
Benefits of Hiring a Copywriter
Now that you know WHAT copywriting is let’s talk about why you want to hire a copywriter.
As a business owner and entrepreneur myself I understand that budgeting for your business is hard. However, there are some things you can’t DIY.
You’re an expert in what you do. You have a great service or product but it’s not getting to your ideal customer. Why? Most likely you don’t know how to reach your audience. That’s where a skilled copywriter comes in and makes your business shine.
Good copywriters know what it takes to capture an audience.
Copywriters research your field, your ideal customer, and the SEO that’s going to make your business stand out amongst the competition. Then they apply their research and use emotional techniques and psychology to compel that customer to take the desired action. 2
This type of writing is a specialized skill that takes time to master. Corporations and thriving businesses know the benefits of hiring an expert copywriter – that’s why they make sure to hire one.
Want to be an industry leader?
Want to grow your business with clients you love?
There’s an easy answer and solution– hire a copywriter. Because guess what? That industry leader you look up to already has a copywriter in their corner.
How to Hire a Good Copywriter
Just like every other specialty, there are good and bad copywriters. But how do you know? The simplest way to find a great copywriter is to read their writing.
Does their website or email speak to you?
If yes, then you’re one step closer to hiring a great copywriter. Once you’ve found a copywriter that you like, you want to set up a call. See what their experience is working in your industry and what specialties within copywriting they possess.
For example, some copywriters do SEO and others focus on direct sales. While others focus on e-commerce or website pages.
It’s possible you might even need a copywriter that can handle a few different avenues of copy – yes, they do exist. If you don’t know exactly where to start no need to fret – I got you.
Here are some great questions to ask
Do you apply SEO tactics to your writing?
How can we track your results?
Do you have some work or a portfolio I can see?
Any copywriter that is worth their weight will be familiar with SEO, give you ways you can track results, and have samples. Once you’ve found a copywriter that has checked all of your boxes it’s time for a test project.
A test project is a great way to discover how the process will work, and if you and your copywriter will vibe.
Consider Me Your Conciliary of Copywriting
I love puns, sass, and championing businesses I believe in. Finding businesses that are making a difference in women’s health and wellness and applying my skills brings me joy.
When I work with a client I want to know ALL of their goals.
What’s that pie-in-the-sky dream that made you go down this career path?
Why did you start this business?
Who is your ideal client?
Once I learn about your business and goals I become your biggest fan.
I take my time to research and get to know what’s trending in your industry. Then I go to work crafting emotionally compelling copy that sparks action.
What’s important to you is important to me.
That’s why I don’t take shortcuts. Once we start working together I will do website audits, ask about response rates, client bookings, and of course answer any questions you may have.
As your company grows so does our work. With every step forward I will give suggestions and insight into how to bring you closer to your goals. You might even start to notice that your goals are getting bigger. That’s what happens when you’ve got a champion in your corner.
I only have one question for you –
Are you a warrior ready to take your business to the next level? If so, let’s chat.
#WarriorsNeedWarriors
Endnotes
1. Bhan, Manik. “17 SEO Copywriting Tips To Help Your Rankings.” Search Engine Journal, 13 January 2022, https://www.searchenginejournal.com/seo-copywriting-rankings/430456/#close. Accessed 1 October 2022.
2. Simpson, Craig. “How to Sell With Emotion.” Entrepreneur, 5 December 2018, https://www.entrepreneur.com/growing-a-business/how-to-sell-with-emotion/281934. Accessed 1 October 2022.