How to Create and Maintain an Amazing Relationship with Your Ideal Clients
There’s a secret that every copywriter wants to give to their clients.
It’s a very well-known and almost obvious marketing technique. However, this is the same thing that a lot of businesses fail to do and it hurts their business. Want to know what it is?
Writing consistent emails to their clients. Yep, that’s it.
Your relationship with your clients is just – a relationship. You wouldn’t ghost a friend after enjoying a great experience or creating a strong bond. You stay in touch, continue to add and grow to the friendship. That’s what differentiates the relationships that stand the test of time.
The same is true for business.
Companies that take the time to stay in touch with their clients and strive to be the answer to their problems make it through any market.
What’s Email Marketing and Do I Need it?
Whether you’re new to business or have been around for 50 years you need to have email marketing in place. Don't have any? No problem, no time like the present!
So what is email marketing?
Email marketing is the action of sending mass emails to customers for promotion and gaining of sales. It’s not, however, responding to client emails. There are a bunch of different ways to market to your clients through emails.
But some of the most popular are –
Sale promotions
New service or product
Welcome sequence
Newsletters
If you look at big multimillion-dollar companies they’re sending emails out daily with news to their clientele. Whether it’s a fun tip or a special promo code to show their appreciation they connect and do customer outreach consistently.
The effect of this consistency?
Being at the top of your client’s mind when it comes time to book a product or service. This consistency is the key to creating and cultivating your client relationships between sales.
Different Types of Email Marketing
There are a few ways to approach email marketing. But the number one ingredient you want to have in all is value. Because let’s face it, no one wants to be bombarded with extra messages and an overflowing inbox.
Depending on the type of company you have will determine the types of marketing you’ll use.
If you’re a retailer it’s wise to have a cart abandonment email. This type of message alerts the customer that they wanted to buy something but haven’t completed their purchase.
Let’s go over a few other types of messages that have great results.
Newsletters
Think of Newsletters as a daily, weekly, or monthly wrap-up. What makes newsletters different from other emails is that they tend to be informative rather than sales driven. However, a well-crafted newsletter has a great call to action.
Welcome and New Client Sequence
This campaign is a set of emails with the goal of welcoming new clients and giving them more information about you and your company’s offers. These messages are crucial for creating a relationship with customers and assuring them that giving you their virtual contact information was a good idea.
Promotional Campaign
This can be a series of emails or many one-offs. The main focus of a promotional campaign is to promote a product, service, or sale. Done well, they create interest and anticipation – which result in dollars.
Post Sale Follow-Up
For this sequence, you want to thank your customer for their purchase and gain insight. You might see these messages have a request to leave a review or ask if they’re satisfied with the product. Plus, it’s a great way to show appreciation and continue to highlight your companies commitment to its customers.
Are Email Templates Effective?
Now that you know the secret to have amazing client relationships, you need to know the best way to apply it to your business. Some people might opt to buy a basic email template. I’m going to be honest, this is the madlibs of marketing. While it might check certain boxes there is nothing unique to your company and voice.
What’s my recommendation? Hire a professional.
If you’re looking for effective email sales and marketing I highly recommend creating original content. This can even be an original template you have made for your company by a professional copywriter.
Why?
When you use unique and original content you not only make yourself stand out amongst the crowd but also tap into your company’s voice.
There’s a reason why people choose your company. When they get a message they want it to feel like it’s coming from you and not some standard template you bought online.
Another reason to invest in your own email template and original copy?
When you have copy and content that is tailored to your company it will fit your company’s needs. This may seem obvious. But, a lot of businesses will go with a basic template versus making the investment into copy that will elevate their business and drive sales.
Hire a Marketing Email Expert
When you’re a small business or entrepreneur it can be hard to put money towards marketing. You try to do everything yourself – and sometimes to get off the ground you need to roll up your sleeves and do it yourself.
But, once you start gaining momentum in your business you’re in a different place. You don’t need to wear every hat. All your hard work is starting to pay off and you can take a deep breath. You’re already an expert in your chosen field.
Now it’s time to call an expert to help bring your company to the next level.
I know the value of creating and cultivating client relationships. As a copywriter, I use emotional techniques and strategies that will not only help reach your ideal client – bringing them from interested to a lifelong customer. I believe in my clients and want to do everything possible to help them achieve their goals.
That’s why I’m sharing this marketing secret with you. I want you to thrive and achieve every possible success.
The real question you need to ask isn’t – should I hire a professional copywriter, but am I ready to invest in my business so I can achieve what I desire for my company?
If the answer is yes then let’s set up a call to chat.
There’s no time like the present to take a step in the direction of your dreams. Can’t wait to hear all about yours.